A greeting card and retaining tray assembly comprised of a greeting card constructed with a pair of foldable panels and having an inner gift receiving receptacle capable of retaining a gift such as a living plant, a bottle of wine, etc. to be presented to a recipient of the card. The receptacle may contain an inner liner enabling the retention of water. In this way, the greeting card serves not only to present a greeting, but also functions as a gift holder for a gift which may be given to the receiver, along with the greeting card. The greeting card and the tray both can be constructed of foldable paper stock material. Initially, flat sheets of paper or paperboard material are provided and folded into both the card and the tray. The tray is preferably triangularly shaped and holds the card in a standing upright position. Moreover, the tray provides room for additional gift items and/or other decorative items. Thus the greeting card becomes a relatively permanent item, as opposed to one which is disposable and immediately discarded.

A flexible, transparent package comprises a pouch with a pouch cavity defined between opposed walls of the pouch, and a pouch opening for access to the interior; opposed portions of the walls are connected together to form a compartment within the pouch cavity; the compartment is suitably located centrally within the pouch cavity to provide a better display of the product housed by the package.