Reflective coating means are provided to replace the conventional reflector cavities surrounding each photoflash lamp of a multilamp photoflash array. A reflective adhesive coating for this purpose can be applied to each photoflash lamp around a portion of the lamp circumference to reflect the light outwardly in a desired direction. A reflective adhesive coating can also be applied to the circuit board member used with a photoflash lamp array to provide sequential firing of flash lamps as an alternate means to provide the desired light reflection and without need for individual lamp processing in achieving this result. The coating material comprises light reflective particulate solids bonded to the substrate with an adhesive binder.
There is described a strobe device particularly suited for image capturing apparatus equipped with wide-angle lens. The strobe device includes a reflector to reflect a strobe light, a light-emitting tube to emit the strobe light and an optical panel to transmits the strobe light. In the strobe device embodied in the present invention, a maximum luminous intensity of the strobe light, illuminated by the strobe device, is arranged in a direction being different from a direction of a strobe light axis.