A waving lotion composition is thickened and is more spreadable when there is used, as a thickening and spreading agent, an alkali metal salt or ammonium salt of carboxymethylcellulose (CMC) having an etherificiation degree of 2.4 or more.
A two-stage treatment process suitable for the permanent deformation and/or shaping of keratinous substances and, in particular, the hair includes the application of a reducing composition containing, in addition to a reducing agent, an organic absorbing agent followed, after an optional rinsing, by the application of a neutralizing composition and by the rinsing of the keratinous substances thus treated.
