A driving circuit of a display device such as a liquid crystal generates power supply clocks (1 and 2) based on a system clock during the normal display operation which is not a power save mode. The generated power supply clocks are supplied, directly or after inversion, to the switches (SW1 through SW4 (and SW5 through SW8)) in a charge pump type power supply circuit (300) for switching the connection of capacitors (C1 and C2 (and C11 and C12)) in the power supply circuit (300). In this manner, supply voltages VDD2 and VDD3 which function as the driving power supply for a driving circuit (100) and a display panel (200) can be obtained at the power supply circuit (300) by boosting the input voltage Vin. The driving circuit (100) stops supply of the power supply clocks to the power supply circuit (300) when a transition to the power save mode is instructed and a power save control signal generated by a CPU I/F circuit (16) is changed, thereby suspending generation of the supply voltage an consumption of power consumption at the circuit and display panel.

In conventional liquid crystal display controllers such as for portable telephone sets, the display is reduced in the stand-by state but the liquid crystal display duty is not changed, i.e., even the common electrodes of the rows that are not producing display are scanned, and the consumption of electric power is not decreased to a sufficient degree in the stand-by state. A liquid crystal display controller (2) includes a drive duty selection register (34) capable of being rewritten by a microprocessor (1), and a drive bias selection register (32). When the display is changed from the whole display on a liquid crystal display panel (3) to a partial display on part of the rows only, the preset values of the drive duty selection register and of the drive bias selection register are changed, so that the display is selectively produced on a portion of the liquid crystal display panel at a low voltage with a low-duty drive.

A power circuit which supplies VH, V3, V2, VC, -V2, -V3, VL, etc., which are potentials for driving a liquid crystal, with the objective of reducing the power consumption of a liquid crystal display device. Input power potentials VCC and GND are used without modification as V3 and VC, and high-level potentials VH and VL are supplied by a charge pump circuit. The charge pump circuit such as a negative-direction sextuple boosting circuit 2 uses a pulsed clock signal LP to operate. The circuit also has means for adjusting boosting/dropping ratios. The provision of two pumping capacitors ensures that a charge pump operation is performed every horizontal scan period, improving the display uniformity. When the supply of VCC, etc., is stopped, residual charge due to VH and VL is released. VCC and GND are used both as liquid crystal drive source and as power voltages for the logic portions of the drivers.

In conventional liquid crystal display controllers such as for portable telephone sets, the display is reduced in the stand-by state but the liquid crystal display duty is not changed, i.e., even the common electrodes of the rows that are not producing display are scanned, and the consumption of electric power is not decreased to a sufficient degree in the stand-by state. A liquid crystal display controller (2) includes a drive duty selection register (34) capable of being rewritten by a microprocessor (1), and a drive bias selection register (32). When the display is changed from the whole display on a liquid crystal display panel (3) to a partial display on part of the rows only, the preset values of the drive duty selection register and of the drive bias selection register are changed, so that the display is selectively produced on a portion of the liquid crystal display panel at a low voltage with a low-duty drive.

In conventional liquid crystal display controllers such as for portable telephone sets, the display is reduced in the stand-by state but the liquid crystal display duty is not changed, i.e., even the common electrodes of the rows that are not producing display are scanned, and the consumption of electric power is not decreased to a sufficient degree in the stand-by state. A liquid crystal display controller (2) includes a drive duty selection register (34) capable of being rewritten by a microprocessor (1), and a drive bias selection register (32). When the display is changed from the whole display on a liquid crystal display panel (3) to a partial display on part of the rows only, the preset values of the drive duty selection register and of the drive bias selection register are changed, so that the display is selectively produced on a portion of the liquid crystal display panel at a low voltage with a low-duty drive.