Disclosed is a simulated eye for toys having a line of sight which follows a viewer's eye even when an angle with which the viewer views the simulated eye changes. The simulated eye has a body which comprises a side-wall portion and a disc portion formed integrally with each other, the side-wall portion extending outward from a circumference of the disc portion and having a diameter gradually increasing in an outward direction, the disc portion having a pupil formed on an inner surface of the disc portion, the side-wall portion having a white formed on an inner surface of the side-wall portion.

A toy includes a display component and an arrangement of opaque walls defining together with the display component a plurality of illuminable cavities separated from one another by the opaque walls. The opaque walls are disposed directly behind the display component. The illuminable cavities have associated light sources also disposed behind the display component and capable of illuminating the associated cavity to produce a corresponding visual effect visible from in front of the display component. At least two of the illuminable cavities are arranged to form multiple states of a single facial feature visible from in front of the display component with illumination states of the light sources of the cavities corresponding with the states of the facial feature that cooperate with other visible facial features to form a selection of discrete facial expressions.