|
Claims  |
|
|
What is claimed is:
1. A point-of-purchase coupon dispenser comprising:
coupon storage means for storing a plurality of coupons, coupon exit means,
and means for ejecting coupons one at a time from said storage means
through said exit means;
audio/visual means for attracting the attention of a consumer; and
activation means having consumer sensing means for sensing the presence of
a consumer, said sensing means being operatively connected to said
audio/visual means and said means for ejecting coupons, whereby when
proximity of said consumer is sensed, said audio/visual means and said
means for ejecting coupons are activated.
2. The coupon dispenser as claimed in claim 1, further comprising coupon
sensing means for sensing the presence of a coupon in said exit means;
said coupon sensing means operatively connected with said means for
ejecting coupons whereby activation of said means for ejecting coupons is
interrupted if the presence of a coupon in said exit means is sensed.
3. The coupon dispenser as claimed in claim 2, wherein said coupon sensing
means is an optical sensor.
4. The coupon dispenser as claimed in claim 1, wherein said consumer
sensing means is an ultrasonic detector.
5. The coupon dispenser as claimed in claim 4, wherein said ultrasonic
transducer is adjustable in sensing range.
6. The coupon dispenser as claimed in claim 1, wherein said audio/visual
means is a buzzer.
7. The coupon dispenser as claimed in claim 1, wherein said audio/visual
means is a speaker and an audio message storage device.
8. The coupon dispenser as claimed in claim 7, wherein said audio message
storage device is a cassette player.
9. The coupon dispenser as claimed in claim 1, further comprising a
self-contained power source.
10. The coupon dispenser as claimed in claim 9, wherein said self-contained
power source is a battery.
11. The coupon dispenser as claimed in claim 1, further comprising mounting
means for mounting said machine on a retail store shelf.
12. The coupon dispenser as claimed in claim 1, further comprising
automatic shut-off means.
13. The coupon dispenser as claimed in claim 1, wherein said coupon storage
means comprises a removable coupon tray.
14. The coupon dispenser as claimed in claim 1, wherein said means for
ejecting coupons is a motor with roller means.
15. The coupon dispenser as claimed in claim 13, wherein said removable
coupon tray comprises a coupon shoe and a constant spring means to hold a
plurality of coupons pressed against a plate.
16. The coupon dispenser as claimed in claim 5, further comprising
switching means and clock means connected to said ultrasonic transducer
whereby said transducer is placed in a transmit mode for a predetermined
time and placed in receive mode for an adjustable period of time, whereby
the period of time said transducer is in receive mode determines the
sensing range of the transducer.
17. A point-of-purchase coupon dispenser comprising:
coupon storage means for storing a plurality of coupons, coupon exit means,
and means for ejecting coupons one at a time from said storage means
through said exit means;
audio/visual means for attracting the attention of a consumer;
activation means operatively connected to said audio/visual means and said
means for ejecting coupons to effect activation thereof; and
mounting means for mounting said machine on a retail store shelf, wherein
said mounting means comprises an upper and lower bracket and a tightening
screw.
18. A point-of-purchase coupon dispenser comprising:
coupon storage means for storing a plurality of coupons, coupon exit means,
and means for ejecting coupons one at a time from said storage means
through said exit means;
audio/visual means for attracting the attention of a consumer;
activation means operatively connected to said audio/visual means and said
means for ejecting coupons to effect activation thereof; and
tamper detection means comprising a mercury switch operatively connected
with said audio/visual means whereby said audio/visual means is activated
when said machine is moved out of a horizontal position.
19. A point-of-purchase coupon dispenser comprising:
coupon storage means, including a removable coupon tray for storing a
plurality of coupons, said removable coupon tray having a coupon shoe and
a constant spring means for holding a plurality of coupons pressed against
a plate;
coupon exit means;
means for ejecting coupons, one at a time, from said storage means through
said exit means, wherein said means for ejecting coupons is a motor with a
roller and said plate is provided with an opening whereby said roller
contacts a coupon pressed against said plate;
audio/visual means for attracting the attention of a consumer; and
activation means operatively connected to said audio/visual means and said
means for ejecting coupons to effect activation thereof.
20. A point-of-purchase coupon dispenser comprising:
coupon storage means for storing a plurality of coupons, coupon exit means,
means for ejecting coupons one at a time from said storage means through
said exit means, and coupon sensing means for sensing the presence of a
coupon in said exit means;
audio/visual means for attracting the attention of a consumer; and
activation means being operatively connected to said audio/visual means,
said means for ejecting coupons and said coupon sensing means, said
activation means activating said audio/visual means and selectively
activating said means for ejecting coupons when said coupon sensing means
senses the lack of a coupon in said coupon exit means. |
|
|
|
|
Claims  |
|
|
Description  |
|
|
BACKGROUND OF THE INVENTION
The invention relates to a point-of-purchase coupon dispenser for
dispensing coupons or the like. More particularly, the invention concerns
an automatic coupon dispensing machine with means for sensing proximity of
a consumer and means for attracting the attention of the consumer.
In recent years, the number and value of grocery coupons distributed has
steadily increased yet consumer redemption has steadily decreased.
Consumer behavior and the understanding of it has led to the need for
Point-of-Sales marketing. In 1988 the Point-of-Purchasing Advertising
Institute surveyed 50,000 consumers in the act of buying and found that:
90% had not looked at promotional circulars
86% had not heard broadcast messages
80% were not redeeming coupons
75% had not checked store ads
Moreover, media used for advertising includes prime time network
television. Over the last decade, however, the networks' share of the
audience has dropped from 92% to 67% according to A. C. Nielson Co. and
the daytime audience has fallen from 78% down to 57%. Yet the cost of 30
seconds of prime time network air time has increased 85%. See, Stalking
the New Consumer, Business Week, Aug. 28, 1989.
A study was conducted in 1988 to review the redemption rates of grocery
coupons for the year 1987 compared with 1988. See, Progressive Grocer,
October 1988. The results of this study are as follows:
______________________________________
Source of Coupons
% Redemption
% Change
______________________________________
Daily Newspaper 4.0% -25%
Sunday Newspaper
4.8% -27%
Magazines 5.4% -19%
Direct Mail 5.8% -28%
Instant On-Pack 31.0% +11%
______________________________________
It can be seen that the instant on-pack coupon (instant redemption coupon
attached to a product and redeemed at the check out counter) shows an
impressive 31% redemption rate and is the only coupon distribution vehicle
that has shown an increase in redemption since 1984. Id.
Consumer research also shows that: "Two thirds of all buying decisions are
made in the store." Thus, advertisers should concentrate their efforts on
in-store promotion.
Under these conditions, it is apparent that a point-of-sales marketing
program holds the greatest redemption percentage of any other coupon
distribution method in use today. A clear indication of this is the
300-600% increase in product movement typically experienced on the day of
an in-store product demonstration.
Manufacturers and retailers are thus challenged to offer an innovative
point-of-sales promotional method that satisfies the stringent convenience
requirements of consumers while generating greater sustained levels of
product awareness. The Automatic Coupon Machine of the present invention
provides the consumer with convenience, value, and time savings.
DESCRIPTION OF THE PRIOR ART
U.S. Pat. No. 4,530,200 discloses a dispensing arrangement for advertising
coupons which is used to automatically feed the coupons into egg cartons
and the like.
U.S. Pat. No. 3,753,514 discloses a vending machine for dispensing flat
articles, in particular postcards and the like.
U.S. Pat. No. 3,887,106 discloses a ticket cartridge, hopper and stacker
for dispensing merchandise tickets.
U.S. Pat. No. 4,890,093, discloses a solar powered proximity triggered
light.
The complete disclosure of each of the U.S. Patents discussed above, namely
U.S. Pat. Nos. 4,890,093; 4,530,200; 3,887,106; and 3,753,514, is
incorporated herein by reference.
SUMMARY OF THE INVENTION
Accordingly, it is an object of the invention to provide an improved method
for distributing manufacturers' or retailers' promotional material
directly to the consumer at the time the decision to purchase is being
made by the consumer.
Another object of the invention is to provide a dispensing device in a
small, self contained enclosure which can be located in the vicinity of a
relevant product display without detracting from the product display.
A further object of the invention is to attract the attention of consumers
as they approach or pass a product display and to visibly dispense
promotional material such as a coupon.
The above and other objects are achieved by the inventive Point-of-Purchase
Coupon Dispenser (POP-CD), for dispensing of promotional material. The
point-of-purchase coupon dispenser includes coupon storage means for
storing a plurality of coupons, coupon exit means, and means for rejecting
coupons, one at a time, from the storage means through the exit means.
Audio/visual means are also provided for attracting the attention of the
consumer. Activation means are operatively connected to the audio/visual
means and the means for rejecting coupons to effect activation thereof.
The preferred embodiment of the POP-CD is designed to be mounted on the
front portion of a retail shelf directly in front of the product specified
on the promotional material to be dispensed (i.e, at the point-of-purchase
or point-of-display). The POP-CD automatically detects the proximity of a
consumer with the use of a sensor. Upon detecting the presence of a
consumer, the POP-CD activates audio/visual means to attract a consumer's
attention and dispenses a coupon or similar promotional device.
While maintaining small size requirements, a preferred embodiment of the
POP-CD can hold up to 1000 pieces of promotional material, such as
coupons, in a tray which can be reloaded and exchanged with empty trays in
a matter of seconds without the use of special tools. Means are also
provided to mount the POP-CD on a wide range of product display shelves.
BRIEF DESCRIPTION OF THE DRAWINGS
Other objects and features of the present invention will become apparent
from the detailed description considered in connection with the
accompanying drawings, which disclose several embodiments of the
invention. It is to be understood that the drawings are to be used for the
purpose of illustration only and not as definition of the limits of the
invention.
In the drawings, wherein similar reference characters denote similar
elements throughout the several views:
FIG. 1 shows a perspective view of a preferred embodiment of the
Point-of-Purchase Coupon Dispenser (POP-CD) mounted on a typical product
display shelf with a coupon in the exit position;
FIG. 2 shows a top view of the POP-CD of FIG. 1 with the top removed to
reveal the major components of the system;
FIG. 3a shows a top view similar to FIG. 2, but with top cover in place;
FIG. 3b is a side elevational view of the POP-CD shown in FIG. 3a;
FIG. 4 shows an overall block diagram of the electronics used in a
preferred embodiment of the POP-CD;
FIG. 5 shows a flow chart of the logic used by the electronics in FIG. 4;
FIGS. 6a-6c show views of one embodiment of a tray used to hold the
promotional material and its associated components where
FIG. 6a is a top view,
FIG. 6b is a side elevation looking in the direction B shown in FIG. 6a;
and
FIG. 6c is a side elevation looking in the direction C shown in FIG. 6a;
FIGS. 7a and 7b show detailed side and top views of a motor for dispensing
coupons and its associated support means; and
FIG. 8 shows a side view of the POP-CD universal mounting clamp and its
relationship to the shelf it is mounted on.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS
Referring now to FIG. 1, a preferred embodiment of the Point-of-Purchase
Coupon Dispenser (POP-CD) 101 is shown mounted on a retail store shelf 102
with the use of brackets 103. The overall dimensions of the POP-CD 101 are
preferably such that it may be so mounted on display shelf 102 without
eclipsing products displayed on the shelf. Nevertheless, the POP-CD can be
configured several different ways as will become apparent in the following
description.
The preferred embodiment of the POP-CD 101 is provided with a coupon
dispensing slot 104, a sensor 105 to sense the proximity of a consumer,
and audio/visual means 106 to attract the attention of a consumer to the
POP-CD. In the embodiment shown in FIG. 1, audio/visual means 106 is
simply a buzzer or other sounding device and sensing means 105 is an
ultrasonic transducer. However, other audio/visual means and sensing means
may be employed, for example a visual display of some type and an infrared
sensor.
It is also preferable that the POP-CD contain some means 107 for sensing
the presence of a coupon 108 in the coupon dispensing slot 104.
The embodiment shown in FIG. 1 is also provided with a solar cell 109 for
charging batteries 110 (FIG. 2), although other sources of power may be
used.
Access to the POP-CD is preferably obtained by way of some lock and key
means 111, 112 as shown by example in FIG. 1.
The embodiment shown in FIG. 1 is also optionally provided with automatic
shut off means 113, in the form of a photo transistor which senses when
ambient lighting is turned on and off.
FIG. 2 shows the internal components of the exemplary POP-CD of FIG. 1. All
the internal components are contained within housing 115 which is provided
with mounting means 103 as discussed briefly above and in further detail
with reference to FIG. 8. Housing 115 can be made of ABS plastic or any
other suitable material.
Power source 110 is preferably nickel cadmium batteries which can be
charged by solar cell 109, but other types of batteries may be used
without charging, or a transformer may be used to secure power for the
POP-CD from an AC line.
Sensing means 105 is preferably an ultra-sonic transducer such as a
Polaroid series 7000 (Needham Heights, Mass.) although an infrared sensing
means could also be used.
Coupon sensing means 107 is preferably an optical sensor such as an Omron
(now, Sen-I-Sys, Plano, Tex.) part number EE-SX-1023-W1 which detects the
presence of an exposed coupon 108 in coupon slot 104.
Audio/visual means 106 may be a piezo-electric buzzer such as that
manufactured by Monaco Components, Inc. (Glen Head, N.Y.) part #SEP-1112
or a speaker such as Panasonic (Secaucus, N.J.) part number 3P108S, to
produce either a beeping sound or a short recorded message to attract the
attention of consumers as they come within proximity of the POP-CD. Other
audio/visual means such as LEDs, LCDs, electroluminescent panels, video
displays or the like can also be used within the scope of this invention.
Access to the POP-CD may be through a hinge 116 provided at the rear of the
housing 115 whereby the rear panel of the housing is opened when lock 11
is activated with key 112. Other access means could be easily provided and
this is shown only as one example.
A preferred embodiment of the POP-CD also includes a photo-transistor 113
to detect the intensity of ambient light. When the location of the POP-CD
becomes dark, such as when a retail establishment closes for the evening,
the photo-transistor 113 will automatically shut off the POP-CD to
conserve power and extend battery life.
FIG. 2 also shows a coupon tray 3 which occupies most of the interior space
of the POP-CD since the electromechanical portions of the POP-CD can be
highly miniaturized. Tray 3 is removably held in place by some spring
means 1 such as a spring clip as shown in FIG. 2 which biases the tray 3
against a motor assembly 4 which contains means to move coupons out of the
tray through coupon slot 104. A preferred embodiment of coupon tray 3
includes a coupon shoe 3a that pushes against a stack of promotional
material 3e, such as coupons, with a constant force using a constant force
spring 3b. In FIG. 2, tray 3 is shown approximately one third filled with
coupons 3e.
The remainder of FIG. 2 shows likely positions for a power source 110, such
as a plurality of AA batteries, and circuit boards 7 and 8, In the
preferred embodiment circuit board 7 controls sensing means 105, e.g. an
ultrasonic transducer, and determines when a consumer is in the vicinity
of the POP-CD. In this embodiment, circuit board 8 contains all the logic
circuits that control the function of the POP-CD once sensing means 105
senses the presence of a consumer. Audio means 106 (e.g. buzzer of
speaker) is shown mounted under circuit board 8. In a preferred embodiment
a piezo-electric buzzer uses 2 seconds of beeping sound at a frequency of
4.1 KHz to draw attention to the POP-CD. A frequency of 4.1 KHz is ideal
due to the ability of the human ear to pick out that frequency above
normal levels of background noise. In another embodiment a speaker is used
to produce a 10-15 second audible message or longer (much the same as a
radio commercial) to not only draw attention to the POP-CD but to supply
additional promotional information. A sound storage device 206 is provided
when the audio means 106 is a speaker or the like. This storage device can
be a microcassette player or a solid state digital device. In a preferred
embodiment, a microcassette is used and the tape is rewound each time the
message is played. A continuous loop cassette could be used and rewinding
would then not be necessary. In the preferred embodiment, the recorded
commercial will be repeated every time a person enters in front of the
ultra-sonic transducer 105. If visual means are also used to attract the
consumer, they would likely be mounted in a visible position rather than
under the POP-CD as the audio means 106 is shown.
Various power sources have been tested with the POP-CD. Alkaline batteries
with an output of 2000 mAh will have a life of about 60 days if a coupon
is ejected every 4 seconds for 12 hours a day. To obtain a much longer
battery life, Lithium batteries with a rating of 4000 mAh may be used. In
situations where solar panels 109 are used in conjunction with NI-CAD
batteries, an almost infinite battery life can be expected since the solar
panels will continuously recharge the NI-CAD batteries. Other sources of
power such as AC voltage or AC to DC power converters may be used without
departing from the scope of the invention.
FIGS. 3a and 3b show top and front views of the POP-CD without the
universal mounting brackets 103. Overall dimensions of the POP-CD may be
adjusted to accumulate different amounts and sizes of promotional material
without departing from the scope of this invention. A depth of about 3.5"
and height of about 2.25" have been found to be good dimensions for use
with most retail store shelves. If these dimensions are chosen,
approximately 1,000 coupons approximately 2.65".times.3.20", 50 lb. glossy
paper stock can easily be fitted in coupon tray 3. Those skilled in the
art will appreciate that coupon tray 3 could easily be reconfigured to
accommodate coupons on a roll, instead of in a stack.
FIG. 4 shows an overall block diagram of one embodiment of the electronics
sections of the POP-CD. In this embodiment, there are 3 major sections of
the POP-CD electronics: power section A, sensing section B, and main
control section C. Power section A distributes power from the batteries
110 and the optional battery charging from the Solar Cell 109 to the other
portions of the electronics and is controlled by the optional Auto Shut
Off Circuit 113a. The subsection A also contains adjusting means 301, 302
for the POP-CD that tell the ultrasonic circuitry B the limit of how far
to look in front of the POP-CD.
Subsection B details the circuitry that sends and receives the ultrasonic
pulses. When this section receives a signal from the Power Control 303 in
subsection A, the transducer 105 fires a burst of ultrasonic sound, is
switched into receive mode and then waits a preset length of time for an
echo. If an echo is received, then subsection B sends a processed echo
pulse to subsection C.
Upon receipt of the processed echo pulse, subsection C then decides whether
to turn on the motor 4f, based on whether a coupon is exposed (see FIG.
1). Subsection C also activates buzzer 106 or tape 206 depending on what
option is used.
Subsection C can also include an optional mercury tilt switch alarm 309
(such as COMUS, Inc. part #POP-CD 14-0) to detect when the POP-CD is
removed from the shelf. This tilt switch 309 will turn on the buzzer 106
continuously until the POP-CD is returned to a level position.
In the preferred embodiment, audio means 106 is a buzzer with a frequency
of 4.1 KHz. This frequency was chosen because of the ability of the human
ear to pick out that frequency above normal levels of background noise.
In operation of the illustrated embodiment, power control 303 from
subsection A, sends a pulse to the power interface circuit 24 which sends
power to the electronics in subsection B. When power is turned on, clock
23 sends a frequency of 50 KHz through the digital section 22 and out
through the power interface circuit 24 for amplification. This amplified
50 KHz frequency is then sent to the ultrasonic transducer 105 that
produces a burst of ultrasonic sound emitted directly in front of the
POP-CD. The transducer 105 then changes from a transmitter to a receiver
and waits for any echo pulse that may be detected. Sound travels at a rate
of 1 foot every 0.89 milliseconds in air and as a result, the effective
range of the POP-CD can be adjusted by keeping the transducer 105 in the
receive mode for a set period of time. Thus, a target that is 10 feet away
from the POP-CD would cause an echo to be received 17.8 ms after the
transducer 105 transmitted it. [10 feet out+10 feet back results in a
total travel of 20 feet.times.0.89 ms=17.8 ms.] To reject any targets
further than 10 feet away, the pulse from the sensor range adjustment
module 302 in subsection A will shut off power to the transducer circuit
after 18 ms. By shutting off the circuit, any echo that comes in from
further than 10 feet will be ignored, hence a limit on the range. This
range can easily be adjusted between, e.g., 1-13 feet to allow for the
rejection of opposing shelves or objects that need to be ignored by the
POP-CD.
The ultra-sonic transducer 105 sends out a high power burst of sound beyond
the range of human hearing during the transmit cycle, however sound
intensity decreases by the inverse square law. This means that the
intensity of the echo pulse is many times weaker than the transmitted
pulse. To account for this weaker pulse, the detector circuit that detects
and processes the echo pulse must be able to increase its gain sensitivity
to detect low intensity echoes. To do this, the digital section 22
modifies the sensitivity of the analog circuit 21 using the gain+bandwidth
control while the transducer awaits the echo. The gain is changed based on
time because the longer it takes to receive an echo, the weaker the echo
signal will be.
When the analog circuit 21 receives an echo, it processes the very weak
echo pulse into a stronger pulse called the processed echo. This signal is
sent to the digital section 22 and the digital section then turns off the
gain+bandwidth control. This processed echo pulse also begins a series of
events in the electronics of subsection C. Those skilled in the art will
realize that there are other methods of detecting the proximity of a
consumer such as with infrared detectors. However, the use of different
detectors does not go beyond the scope of this invention.
Subsection C shows a block diagram of one embodiment of the coupon
dispensing and audio/visual electronics. This circuit becomes active upon
receipt of a processed echo pulse from subsection B. Several things take
place simultaneously within this subsection when a processed echo pulse is
received. Power is supplied to the coupon sensor 107 via the power control
to sensor module 304. This results in a "coupon/no coupon" indication from
the sensor 107. In the event that a coupon is still in the exit slot (see,
e.g., FIG. 1), the sensor 107 will indicate a "coupon" to the motor
control timer 6 and the motor 4f will not be turned on and no additional
coupon will be dispensed. In the event that no coupon is in the exit slot
(see, e.g. FIG. 3a), then the sensor 107 will send a "no coupon" signal to
the motor power control timer 6 and this module will turn on the motor 4f
for a pre-set length of time to eject a coupon from the coupon tray 3
(described in further detail with reference to FIGS. 6 and 7) out through
the exit slot to be removed by a consumer.
Another event that is triggered by the presence of a processed echo pulse
is the activation of audio/visual means 106, shown here as the buzzer
discussed above. The processed echo pulse is received by the buzzer timer
control 307 that turns on both the frequency generator 10 and the pulse
generator 11. The frequency generator module 10 is a clock oscillator that
is set at 4.1 KHz and is gated to the buzzer 106 by the pulses from the
pulse generator module 11. The resulting signal to the buzzer 106 is a 2
second long "beeping" sound where for 2 seconds the buzzer 106 turns on
and off quickly to produce a beeping sound. This beeping sound is used to
attract attention to the POP-CD.
The optional alarm circuit is also shown in subsection C. The mercury tilt
switch module 309 is used to override the buzzer timer module 307 and turn
on the buzzer 106 any time the POP-CD is not in a horizontal position. The
buzzer 106 will continue to beep as long as the POP-CD is tilted. Those
skilled in the art may realize other methods of tamper detection without
departing from the scope of this invention.
An optional method of attracting attention to the POP-CD, as well as
supplying additional promotional information to the consumer is the
addition of a 10-15 second (or longer) audible message that is played
through a speaker in the POP-CD. This optional taped message 206 can be a
looped taped message on magnetic audio tape that will begin upon receipt
of the processed echo pulse. The message will play through to its entirety
and then a strip of metal on the tape will be used to reference the start
of the message and will cue up the tape for the next time a processed echo
pulse is received. Other methods of message storage/playback such as solid
state digital recording or like methods are within the scope of this
invention.
FIG. 5 shows a block diagram of the logic steps the Automatic Coupon
Machine POP-CD follows during operation of the above-described preferred
embodiment. The beginning of the sequence starts with the transmission 401
of an ultra-sonic pulse. At this point the ultra-sonic transducer is in
the "transmit" mode. Immediately following the transmission, there is a
delay 402 of 1.5 ms before the ultra-sonic transducer is changed to the
"receiver" mode. This delay is used to reject the echo caused by the
transducer cover grill at the front of the POP-CD. While the transducer is
in the receiver mode, it waits for an echo pulse. A first branch 403
decides if an echo has been sensed. If "NO", the POP-CD then proceeds to a
second branch 404 to decide if the timer has expired. This timer sets the
range of the transducer. If the timer hasn't expired, then the POP-CD
returns to branch 403 and continues to wait for an echo. If the timer has
expired, then the POP-CD waits 409 for the fire rate frequency clock to
time out 0.5-4 seconds and then moves up to 418 set the range timer 2-18
ms and then sends off another ultrasonic burst 401 to begin the process
all over again. If, however, any echo is returned at branch 403, then
there are 3 paths the POP-CD goes to simultaneously. The first path
decides 405 if there is a coupon blocking the coupon sensor. If "NO", then
the POP-CD sends power 406 to the motor to dispense a coupon. The POP-CD
then times 407 how long the power is sent to the Motor (250-300 ms to
dispense one coupon) and when that time is expired, the POP-CD shuts off
the motor 408 and then proceeds to wait 49 for the next fire cycle. If
there is a coupon blocking the optical sensor 405, then the POP-CD does
nothing to the motor.
With a "YES" decision at branch 403 (echo returned), the POP-CD also
applies power 410 to the buzzer or 413 to the audio message. The POP-CD
then allows 411 either 2 seconds of beeping or it waits 414 for the
message to play to the end. The POP-CD then turns off power 412 to the
buzzer or turns off power 415 to the message circuit and waits 409 for the
next firing cycle.
When the firing cycle wait 409 times out (typically 0.5-4 seconds), then a
timer is set 418 to determine the range of the POP-CD. The setting 418 of
this timer determines how long the ultrasonic transducer will remain in
the receive mode (typically 2-18 ms). Once this timer is set 418 then the
process begins all over again with the ultrasonic transducer firing a
burst of ultrasonic sound 401.
FIG. 6 shows a detailed drawing of an exemplary coupon tray 3 and its
components. FIG. 6a is a top view; 6b is a side elevation looking in the
direction B shown in FIG. 6a; and FIG. 6c is a side elevation looking in
the direction C shown in FIG. 6a.
The illustrated coupon tray 3 is designed to hold up to 1000 individual
pieces of promotional material with dimensions of 2.65" W.times.3.20"
H.times.0.005" thick (unfolded). This promotional material is placed
inside the coupon tray after removing tray cover 3c. The promotional
material coupons 3e (see FIG. 2) are pressed between the front plate 3m
and coupon shoe 3a and held by a constant force spring 3b secured to the
coupon shoe with rod 3i and attached to the front of the coupon tray with
a spring pin 3p. If a non-constant force spring were used pushing against
the back of the shoe, then there would be a varying force depending upon
how many coupons are left in the tray. This would be a problem in pushing
the coupons out of the tray. Therefore, a constant force spring 3b is used
in this embodiment. This spring 3b rides along track 3k to keep the spring
away from the edge of the coupons.
The coupon shoe 3a rides along tracks 31 and is held in place with rod 3i.
The coupons are pressed up against the coupon tray faceplate 3m which has
an opening cut in it to allow for a roller assembly to come into contact
with the next available coupon. When the POP-CD turns on the motor to
dispense a coupon, the roller assembly pushes the next available coupon
down into the nose 3s of the coupon tray and against the coupon separator
3h and coupon guide posts 3g. The separator is used to separate the next
available coupon from the coupons remaining in the tray while the coupon
guide posts guide the coupon into the dispensing chute 3f. This dispensing
chute guides the coupon out through the coupon exit slot in the front of
the cover assembly. (See FIG. 1.)
Also located on the coupon tray face plate 3m is locator slot 3t. This slot
is used to secure the front of the coupon tray to the backplate of the
POP-CD. (See FIG. 2.) Another slot 3d is located in the coupon tray
backplate 3r. This slot 3d is used to align the rear of the coupon tray
with the back plate of the POP-CD. (See FIG. 2.)
FIG. 7 shows the motor assembly for moving coupons out of the coupon tray
as described above. The motor and its associated assembly are mounted on a
main support plate 4a. This support plate can be secured to the back plate
of the POP-CD with the use of machine screws threaded into the back plate.
(See FIG. 2.)
The motor 4f can be a Port-E-Scap U.S., Inc. (Hauppauge, N.Y.) Model
#MU-915L61-205-98.70 which is a hollow core motor that has a very small
inertial load thus requiring very little current with respect to an iron
core motor. This type of motor lends itself well for this design because
it has a right angle geared down head with a gear ratio of 98.7:1. This
right angle drive allows the motor to be mounted parallel with coupons to
minimize the width of the POP-CD. Those skilled in the art may realize
other methods of dispensing the coupons from the coupon tray, such as with
the use of a solenoid, without departing from the scope of this invention.
Attached to the output shaft of the motor is a roller assembly 4c. This
roller assembly has an outside coating of rubber to maximize the friction
between the coupon and the roller so there is no slippage when dispensing
a coupon. Also attached to the motor 4f is the motor mounting bracket 4b.
This bracket is attached to the motor using screws 4j. This motor mounting
bracket it attached to the main support plate 4a using a screw 4d and a
spacer 4e. Screw 4d is adjusted to allow for free movement of the motor
bracket 4b pivoting on the screw 4d. Thread lock is used between screw 4d
and the main support plate 4a to keep the screw 4d from tightening on the
motor. Spring 4g is attached between the motor support bracket 4b and
spring post 4h to keep tension between the roller 4c and the next coupon
in the coupon tray.
FIG. 8 shows a side view of the POP-CD Mounting Clamps. This universal
mounting clamp 103 comprises top plate 103b which is fastened to the back
plate or is part of the back plate of POP-CD 101 and is used as the top
portion of the mounting clamp. Bottom plate 103a is attached to top plate
103b or the back plate of POP-CD 101 and becomes the bottom support for
the mounting clamp. To secure the POP-CD 101 to the shelf, screw 103c is
threaded through the bottom support plate 103a and is tightened on shelf
102. A typical retail store shelf is illustrated here, however, with this
type of universal clamp, the POP-CD 101 can be attached to almost any type
of shelf. This clamp design also allows for the POP-CD to be as close to
the front of the shelf as possible. This eliminates the problem of the
POP-CD being too far from the shelf, thus reducing the chance of the
POP-CD sticking out too far into the aisle. The screw 103c can be Hex Head
or Torquex Head variety to reduce the chance of tampering. Those
knowledgeable in the field may recognize other methods of mounting the
POP-CD such as the use of a free standing support without deviating from
the scope of this invention.
Although the invention is described and illustrated with reference to a
plurality of embodiments thereof, it is to be expressly understood that it
is in no way limited to the disclosure of such preferred embodiments but
is capable of numerous modifications within the scope of the appended
claims.
* * * * *
|
|
|
|
|
Description  |
|