In a packaging structure, a tongue-like portion is formed in one end portion of a base to extend toward an end of the one end portion. A wristwatch, having a pair of watchbands with a band keeper being provided on one of the bands, is placed on the base, and the tongue-like portion is inserted into an opening of the band keeper through a gap of the band keeper and the corresponding watchband. A pillow portion is formed in the one end portion of the base at a region which is nearer to the end of the one end portion than the tongue-like portion. The pillow portion covers the tongue-like portion, and an extending end of the one of the watchbands lays on the pillow portion in a longitudinal direction of the base.
The present disclosure is directed to a packaging and display system for a wristwatch. The system includes a support panel, a wristwatch and an accessory, the accessory being capable of augmenting the appearance and enjoyment of the watch. The support panel has a front surface that defines several display locations. A first display location releasably supports a wristwatch in a manner such that a wristband associated with the wristwatch is maintained in a supine position. A second display location releasably supports an accessory, the accessory being adapted and configured to be releasably mounted on a wristband. The front surface also defines indicia for aligning the wristwatch to the first display location and for aligning the accessory to the second display location.