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Broadcast system with associated data capabilities    
United States Patent5579537   
Link to this pagehttp://www.wikipatents.com/5579537.html
Inventor(s)Takahisa; Tsutumo (Santa Clara, CA)
AbstractA broadcast system includes a device to compare program material to be transmitted with a database of known material and to transmit along with the program material data corresponding to that program material. A corresponding receiving system stores the data in memory and displays, at the selection of the user, the data corresponding to the program material. The user selectively stores the data on a magnetic recording card for electronic coupon or other uses. Various modes of operation are selectable by the user, and the data may be used as electronic coupons, or to control attached equipment, or to sound alarms, or for other applications.



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Drawing from US Patent 5579537
Broadcast system with associated data capabilities - US Patent 5579537 Drawing
Broadcast system with associated data capabilities
Inventor     Takahisa; Tsutumo (Santa Clara, CA)
Owner/Assignee     Digital D.J. Inc. (San Jose, CA)
Patent assignment
All assignments
Publication Date     November 26, 1996
Application Number     08/425,993
PAIR File History     Application Data   Transaction History
Image File Wrapper   Patent Term   Fees
Litigation
Filing Date     April 20, 1995
US Classification     455/3.06 455/45 455/67.11 455/67.13
Int'l Classification     H04B 007/00
Examiner     Eisenzopf; Reinhard J.
Assistant Examiner     Banks-Harold; Marsha D.
Attorney/Law Firm     Meyer; Stuart P.
Address
Parent Case     RELATED APPLICATION This is a continuation in part of co-pending U.S. patent application, Ser. No. 08,045,352, filed Apr. 8, 1993.
Priority Data    
USPTO Field of Search     455/3.1 455/6.3 455/45 455/66 455/68 455/70 455/154.1 455/158.2 455/158.4 455/158.5 455/185.1 455/186.1 455/186.2 381/3 381/4
Patent Tags     broadcast associated data capabilities
   
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ReferenceRelevancyCommentsReferenceRelevancyComments
5210611
Yee
348/473
May,1993

[0 after 0 votes]
5134719
Mankovitz
455/154.1
Jul,1992

[0 after 0 votes]
5063610
Alwadish

Nov,1991

[0 after 0 votes]
4887308
Dutton
455/156.1
Dec,1989

[0 after 0 votes]
4879751
Franks
381/119
Nov,1989

[0 after 0 votes]
4843562
Kenyon
702/73
Jun,1989

[0 after 0 votes]
4829588
Keyser
455/21
May,1989

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4706121
Young
348/27
Nov,1987

[0 after 0 votes]
4686707
Iwasaki
455/200.1
Aug,1987

[0 after 0 votes]
4450531
Kenyon
708/5
May,1984

[0 after 0 votes]
4392246
Niioka
455/158.5
Jul,1983

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4380027
Leventer
348/467
Apr,1983

[0 after 0 votes]
4379947
Warner
370/204
Apr,1983

[0 after 0 votes]
3761888
Flynn
710/18
Sep,1973

[0 after 0 votes]
3696297
Otero
455/2.01
Oct,1972

[0 after 0 votes]
5214792
Alwadish
455/45
Dec,1969

[0 after 0 votes]
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 Technical Review Submit all comments and votes
 Claims Submit all comments and votes
 


What is claimed is:

1. A system for the transmission and reception of program material and associated data, comprising:

a transmitter for broadcasting said program material and said associated data, said associated data including header data defining a plurality of user interface selections;

a receiver, including,

a demodulator for detecting said program material and said associated data as detected program material and detected associated data, respectively;

program material reproduction circuitry for reproducing said detected program material; and

user interface apparatus for displaying a first portion of said detected associated data on a display, for displaying on said display said header data from said detected associated data as a menu of user interface choices, and for displaying a subsequent portion of said detected associated data responsive to user selection of one of said user interface choices, said receiver operating in a plurality of modes responsive to mode selection made by a user by manipulation of said user interface apparatus.

2. A system as in claim 1, wherein said plurality of modes includes a mode selectively muting audio output from said receiver responsive to absence of receipt of predetermined types of said detected associated data.

3. A system as in claim 1, wherein said plurality of modes includes a mode selectively storing said detected associated data responsive to predetermined types of said detected associated data.

4. A system as in claim 1, wherein said plurality of modes includes a game playing mode comparing current portions of said detected associated data with previously-stored data and producing therefrom a signal indicating a winning outcome in response to correspondence between said current portions of said detected associated data and said previously-stored data.

5. A system as in claim 1, further comprising an annunciator operatively connected to said demodulator, wherein one of said plurality of modes includes a mode for actuating said annunciator in response to a predetermined type of detected associated data.

6. A system as in claim 5, further comprising an interface circuit disposed between said annunciator and said demodulator, said interface circuit controlling operation of said annunciator in response to a signal produced by said demodulator corresponding to said detected associated data.

7. A system as in claim 5, wherein said annunciator is an automobile alarm.

8. A system as in claim 5, wherein said annunciator is a lighting unit.

9. A system as in claim 5, wherein said annunciator is a theatrical effects device.

10. A system as in claim 5, wherein said annunciator is a musical instrument.

11. A system as in claim 5, wherein said annunciator is an automobile ignition interlock.

12. A system as in claim 5, wherein said annunciator is an automobile door locking system.

13. A system as in claim 1, wherein one of said plurality of modes provides display of a scannable bar code on said user interface apparatus.

14. A system as in claim 13, wherein said scannable bar code is produced responsive to said detected associated data.

15. A system as in claim 13, wherein said scannable bar code forms part of a coupon on said user interface apparatus.

16. A system as in claim 1, further comprising a computer, the computer accepting as input for processing said associated data.

17. A system for the transmission and reception of program material and associated data, comprising:

a transmitter for broadcasting said program material and said associated data, said associated data including header data defining a plurality of user interface selections;

a receiver, including,

a first demodulator for detecting said program material as detected program material;

a second demodulator for detecting said associated data as detected associated data;

program material reproduction circuitry for reproducing said detected program material; and

user interface apparatus for displaying a first portion of said detected associated data on a display, for displaying on said display said header data from said detected associated data as a menu of user interface choices, and for displaying a subsequent portion of said detected associated data responsive to user selection of one of said user interface choices.

18. A method of transmitting and receiving program material and associated data, comprising the steps of:

transmitting said program material and said associated data, said associated data including header data defining a plurality of user interface selections;

detecting said program material and said associated data as detected program material and detected associated data, respectively;

reproducing said detected program material;

displaying a first portion of said detected associated data;

displaying said header data as a menu of user interface choices; and displaying a subsequent portion of said detected associated data responsive to user selection of one of said user interface choices and responsive to selection of one of a plurality of operating modes.

19. A method as in claim 18, wherein said plurality of modes includes a mode selectively muting reproduction of said program material responsive to absence of receipt of predetermined types of said detected associated data.

20. A method as in claim 18, wherein said plurality of modes includes a mode selectively storing said detected associated data responsive to predetermined types of said detected associated data.

21. A method as in claim 18, wherein said plurality of modes includes a game playing mode comparing current portions of said detected associated data with previously-stored data and producing therefrom a signal indicating a winning outcome in response to correspondence between said current portions of said detected associated data and said previously-stored data.

22. A method as in claim 18, wherein said plurality of modes includes a mode providing annunciation in response to said detected associated data including a predetermined type of data.
 Description Submit all comments and votes
 


BACKGROUND AND FIELD OF THE INVENTION

This invention relates generally to broadcasting systems, and specifically to a system for transmitting data associated with audio or video program material to provide a listener or viewer with useful information regarding the program material.

Many radio broadcast systems are known to exist in which digital data are transmitted along with audio program material. For example, the United States Radio Broadcast Data System ("RBDS") Standard, published by the National Radio Systems Committee and sponsored by the Electronics Industry Association and the National Association of Broadcasters, describes a system for broadcasting a variety of program-related information on a subcarrier of a standard FM broadcast channel. The RBDS standard teaches a system for transmitting station identification and location information, as well as time, traffic and miscellaneous other information.

U.S. Pat. No. 5,063,610 to Alwadish discloses a system in which advertising text, song titles, or other program-related data may be transmitted along with audio program material and stored, displayed, or printed by a listener using appropriate receiving apparatus. The Aiwadish system is understood to require data corresponding to program material to be stored along with the program material source itself (i.e., on compact disc or digital audio tape). Thus, the Alwadish system relies on customized audio program source hardware and software.

In another field of art, several systems have been taught for automatically monitoring received broadcast signals in order to log the program content of such broadcasts. For instance, U.S. Pat. Nos. 4,450,531 and 4,843,562 to Kenyon et al. teach schemes for automatically recognizing received program material as one of a number of "reference" library programs.

Notably absent from the known prior art, however, is a system for broadcasting program material and associated data that does not rely on customized program source material and related apparatus in which the program and the data are linked at the program source level. It would be desirable to have a system in which conventional program sources (e.g., conventional phonograph records, tape cartridges, or compact discs) could be played using conventional program source apparatus (e.g., conventional turntables, tape cartridge players and compact disc players), yet still provide the advantages of transmitting data pertaining to the program material.

It would also be desirable to have systems and methods for applying such broadcast data to diverse uses.

SUMMARY OF THE INVENTION

In accordance with the present invention, a broadcast transmission system includes conventional program sources, a device for detecting which of several program sources is selected, a device for recognizing program material by comparing the program material with a database of known program material, and a device for applying to a transmitter a data stream corresponding to the recognized program material for transmission along with the program material.

Also in accordance with the present invention, a receiver includes a demodulator for detecting the program material and data stream, and a user interface device for providing the user with a menu of data options, the options depending on information in the data stream.

Further in accordance with the present invention, a receiver includes a data card recorder for recording selected information from the data stream on a portable data card for later use.

Still further in accordance with the present invention, a receiver operates in various modes to selectively receive, process and reproduce portions of transmitted program material and data.

Yet further in accordance with the present invention, a receiver includes a game-playing mode processing transmitted game-playing data.

Still further in accordance with the present invention, a receiver generates signals to control connected devices, based on transmitted data.

Yet further in accordance with the present invention, a receiver produces a scannable bar code based on transmitted data,

In another aspect of the invention, a receiver includes multiple tuner subsystems for selectively receiving more than one channel of program material and transmitted data.

In still another aspect of the invention, a receiver is coupled to a computer system, the operation of which is controlled responsive to transmitted data.

The features and advantages described in the specification are not all-inclusive, and particularly, many additional features and advantages will be apparent to one of ordinary skill in the art in view of the drawings, specification, and claims hereof. Moreover, it should be noted that the language used in the specification has been principally selected for readability and instructional purposes, and may not have been selected to delineate or circumscribe the inventive subject matter, resort to the claims being necessary to determine such inventive subject matter.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a block diagram of a transmission system for program material and associated data, in accordance with the present invention.

FIG. 1a is a block diagram detailing a data stream generator as illustrated in FIG. 1.

FIG. 2 is a block diagram of a receiving system for program material and associated data in accordance with the present invention.

FIG. 3 is an illustration of a user interface display panel showing information about a musical composition, in accordance with the present invention.

FIG. 4 is an illustration of a user interface display panel showing information about a composer, in accordance with the present invention.

FIG. 5 is a flow diagram illustrating receiver operation, in accordance with the present invention.

FIG. 6 illustrates memory addresses for data storage and retrieval, in accordance with the present invention.

FIG. 7 illustrates the components of a data packet, in accordance with the present invention.

FIG. 8 illustrates receiver screen menu hierarchy, in accordance with the present invention.

FIG. 9 illustrates screen menu flow for the programmer terminal illustrated in FIG. 1.

FIG. 10 is a block diagram for a receiver that operates in various modes to selectively receive, process and reproduce portions of transmitted program material and data, in accordance with the present invention.

FIG. 11 is a block diagram of a receiver that includes a game-playing mode processing transmitted game-playing data, in accordance with the present invention.

FIG. 12 is a block diagram of a receiver that generates signals to control connected devices based on transmitted data, in accordance with the present invention.

FIG. 13 is a block diagram of a receiver that produces a scannable bar code based on transmitted data.

FIG. 14 is a block diagram of a receiver that includes multiple tuner subsystems for selectively receiving more than one channel of program material and transmitted data, in accordance with the present invention.

FIG. 15 is a block diagram of a system including a receiver and a connected computer system controlled responsive to transmitted data, in accordance with the present invention.

DESCRIPTION OF A PREFERRED EMBODIMENT

The figures depict a preferred embodiment of the present invention for purposes of illustration only. One skilled in the art will readily recognize from the following discussion that alternative embodiments of the structures and methods illustrated herein may be employed without departing from the principles of the invention described herein.

Referring now to FIG. 1, there is shown a transmission system 100 in accordance with the present invention. The operation of the transmission system 100 is illustrated by discussion of the component parts illustrated in FIG. 1. Conventional audio sources such as microphone 102, compact disc player 103, and tape cartridge player 104 provide program source audio to mixing board 101. Mixing board 101 and audio sources 102-104 may be conventional units, such as those already present in a typical radio broadcast station. Audio output is fed from mixing board 101 to transmitter 110 in the conventional manner over an audio bus 113 for transmission from antenna 111. Transmitter 110 may be any conventional radio broadcasting transmitter with main channel and subcarrier channel input capabilities, such as that typically installed in modern FM broadcasting stations. Additional conventional audio compression, limiting, or other processing circuitry (not shown) may be installed at mixing board 101, transmitter 110, or in between, but is not pertinent for purposes herein.

The audio output of mixing board 101 is also applied to a program material recognizer 106 via audio bus 113. The purpose of the program material recognizer 106 is to compare the program material coming from mixing board 101 with a database of known program material 107. If a match is detected, program material recognizer 106 sends pertinent program data, for instance the title of the program material, the composer, and the performer, to data stream generator 105. Any suitable program recognizing system can be used to implement program material recognizer 106 and database of known program material 107, for instance the system taught by Kenyon et al. in U.S. Pat. No. 4,843,562 for received broadcast audio signals. The teachings of U.S. Pat. No. 4,843,562 are incorporated herein by reference. Those skilled in the art may readily apply such known systems for recognizing audio programs to implement the program material recognizer 106 and database of known program material 107 of FIG. 1.

The output data provided by program material recognizer 106 are converted by data stream generator 105 into a form that may be directly applied to a conventional subcarrier channel input of transmitter 110. The manner of making this conversion will depend on the particular program material recognizer 106 employed and the desired data format for transmission, and may readily be accomplished by one skilled in the art. In a preferred embodiment, data stream generator 105 is configured to conform to the large transmission capacity multiplex data broadcast system protocol promulgated by NHK (Japan Broadcasting Corporation) known as L-MSK. This protocol permits data transmission speeds of up to 32 kbits per second.

Mixing board 101 also provides a signal, either through an existing facility on mixing board 101 or through a simple modification, representative of which program source (i.e., microphone 102, compact disc player 103 or tape cartridge player 104) is currently selected by mixing board 101. Program source detector 108 converts this signal to a form usable by data stream generator 105. While the particular implementation of program source detector 108 may vary with the type of mixing board 101, those skilled in the art will readily be able to implement program source detector 108 for operation with any particular mixing board 101.

Data stream generator 105 generates different data streams depending on the program source detected by program source detector 108. For example, if program source detector 108 indicates that compact disc player 103 or tape cartridge player 104 is selected by mixing board 101, then data stream generator 105 applies to transmitter 110 the information generated by program material recognizer 106. However, if program source detector 108 indicates that microphone 102 is selected, then data stream generator 105 may generate data identifying the announcer's name, or the fact that news or traffic information is being broadcast, as appropriate for the use to which microphone 102 is put. If microphone 102 is put to multiple uses, then a general message such as the station's call sign or a random advertisement may be generated by data stream generator 105. Thus, in operation, data stream generator 105 provides a stream of data to transmitter 110 indicating, for example, details about a musical composition played on compact disc player 103, then advertiser information corresponding to a commercial played on tape cartridge machine 104, then an appropriate message corresponding to the selection of microphone 102 such as "Traffic Alert".

In one embodiment of the present invention, database of known program material 107 contains both the data needed by program material recognizer 106 to recognize a particular program, and also the data associated with that program to be sent to transmitter 110 via data stream generator 105. The data associated with the program material can be entered, as known with regard to conventional recognition systems, by manual key entry from programmer terminal 112 or by some other common data entry method. Programmer terminal 112 may be a dedicated computer terminal or may be a personal computer connected to data stream generator 105 via a conventional local area network. Database 107 may be provided by a third party, for instance in the form of computer tapes or disks containing both the data needed for recognition and the data desired for transmission. In such an embodiment, other data associated with program material, such as data associated with commercial announcement program material may be separately entered into database 107 using conventional data entry techniques. Furthermore, data to be transmitted when program source detector 108 indicates selection of microphone 102 may be stored either as part of database 107 or in a separate database (not shown). Those skilled in the art will recognize that any such choice that provides associated data for transmission may be used in accordance with the present invention.

As is evident from FIG. 1, none of the existing components of a conventional broadcast station, with the possible exception of the mixing board 101 as discussed above, needs to be replaced or altered to implement transmission system 100. An upgrade from a conventional transmission system to the transmission system 100 of FIG. 1 requires only the connection of the program source detector 108 to the mixing board 101, tap-off of the audio program material feed between mixing board 101 and transmitter 110 to program material recognizer 106, and connection from data stream generator 105 to a subcarrier channel input of transmitter 110.

Referring now to FIG. 1a, there is shown a detailed functional block diagram of data stream generator 105. The major components of data stream generator 105 include a data input processor 153, database manager 155, system controller 157, output spooler 154, and NHK encoder 152. Data input processor 153 receives program source data from program source detector 108 via a serial RS-232 data link 151, and receives program recognition data from program material recognizer 106, also via a serial RS-232 data link 151. Data input processor 153 uses this input data to determine which data from a screen storage database 156 should be accessed, using database manager 155, and sent to output spooler 154. For example, if data input processor 153 receives data indicating that a compact disc player is active and that the program material being broadcast is a musical selection known as "Concertino for Piano and Chamber Ensemble", it will cause a database entry corresponding to data particular to that selection to be extracted from screen storage database 156 and applied, through database manager 155, to output spooler 154. The database entry would include all of the data required for display of information of data associated with the musical selection on a receiver, as described below in connection with FIGS. 3 and 4.

A system controller 157 is coupled to database manager 155 and output spooler 154 for two discrete purposes. First, system controller 157 provides timing and control signals to regulate the movement of data from database manager 155 to output spooler 154. Second, system controller 157 provides, through a connection with a programmer terminal 112, a means by which data may be inserted into screen storage database 156, thru, ugh database manager 155. For instance, radio station personnel may key in data to be associated with any particular entry of screen storage database, to permit such information to be transmitted over the system when the associated program material selection is played. As a specific example, if there is to be a public performance of "Concertino for Piano & Chamber Ensemble" at a local symphony hall that fact may be entered into screen storage database 156 so that whenever this musical selection is played, this information will be transmitted for display on the user's receiver. Further discussion regarding data entry is provided below in connection with FIG. 9.

Output spooler 154 is a buffer that stores data to be transmitted and sends such data, via RS-232 serial data link 151, to an NHK data encoder to permit transmission of the data using transmitter 110. NHK data encoder transforms the data from output spooler 154 into a data stream meeting the specifications of the NHK high capacity multiplex data broadcast protocol L-MSK described above. One example of a commercially-available device operating in accordance with this protocol is the model 4001A FM Multiplex Signal Transmitter for Mobile Receivers available from Eiden Company Limited, Tokyo, Japan.

In the preferred embodiment, components 152-157 are implemented by using a programmed general purpose computer. Those skilled in the art may easily implement the functions of these components in such a manner.

Referring now to FIG. 2, there is shown a receiving system 200 in accordance with the present invention. The operation of the receiving system 200 is illustrated by discussion of the component parts illustrated in FIG. 2. A signal transmitted by transmission system 100 of FIG. 1 is received by antenna 211 and demodulated into audio and data components in a conventional manner by demodulator 201. Demodulator 201 is of conventional design for detecting and demodulating audio and data signals transmitted over a main broadcast channel and a subcarrier of that channel, respectively. Audio program information from demodulator 201 is applied to conventional program material reproduction circuitry 202. Data associated with the program material (corresponding to that generated by data stream generator 105 of FIG. 1) are error corrected in a conventional manner by error correction circuitry 203, transferred to microprocessor 204, and then are stored in data memory 205, using any of the conventional techniques and devices well known to those skilled in the art.

A user interface apparatus 206 allows a user of receiving system 205 to selectively access data stored in 203. User interface apparatus 206 is implemented using a conventional microprocessor-based design well known to those skilled in the art of user interface design and implementation. User interface apparatus 206 provides both display capabilities for the transmitted data and user input capabilities to permit user selection of portions of the transmitted data.

A conventional data card recorder 207, such as that used to record information on magnetic library cards or the like, is connected to data memory 205 through microprocessor 204. The purpose of data card recorder 207 is to allow the user of receiving apparatus 200 to store selected data on portable magnetic cards. For instance, data associated with a promotion by an advertiser may be used as "electronic coupons" to allow listeners who record such. data to receive a discount on merchandise. The coupon data could include standardized identifying data for a product, such as the "SKU" code for a product. A corresponding magnetic card reader of conventional design (not shown) would be used at the store where the coupon is to be redeemed.

Receiving system 200 may readily be implemented by augmenting a conventional broadcast receiver capable of providing the functions of demodulator 201, program material reproduction circuitry 202, and antenna 211, with the digital data functions corresponding to error correction circuitry 203, microprocessor 204, data memory 205, user interface apparatus 206, and, if desired, data card recorder 207. Alternatively, the functions of elements 203-207 may be implemented by a general purpose digital computer, such as a conventional personal computer, notebook computer, or home entertainment computer, and antenna demodulator 201, program material reproduction circuitry 202, and antenna 211 may be implemented by an attached device or an add-in circuit card. In such a case, the general purpose digital computer may even be employed to provide the audio/video program material output of the main programming channel, as would conventionally be provided by program material reproduction circuitry 202. Those skilled in the art will readily recognize additional possible implementations in accordance with the present invention.

Referring now to FIG. 3, there is shown a display panel 300 of user interface apparatus 206. Display panel 300 includes four menu button areas 301-304 and a larger information window 305. In the preferred embodiment, display panel 300 is of conventional liquid crystal design, with conventional touch-screen technology being used to implement switches over the menu button areas 301-304. Alternatively, physically separate switches could be used in locations adjacent to menu button areas 301-304, but one advantage of using touch-screen technology is that button areas can dynamically change in size, location and number under software control. The information window 305 of FIG. 3 indicates composer, title, and performer data stored in memory 205, corresponding to program material contemporaneously being received by receiving system 200. Menu button area 301 provides the user the option of requesting another screen with further information about this composer; menu button area 302 provides the user with the option of requesting orchestra information; menu button area 303 provides the user with the option of requesting another screen with information on the running time of the current selection; and menu button area 304 provides the user with the option of requesting ordering information for this recording. It should be recognized that the information presented in information window 305 and menu button areas 301-304 can be of virtually infinite variety and is not limited to the type of information or layout shown in FIG. 3.

In an alternate embodiment some top-level menu choices may be stored in permanent memory (not shown) of user interface apparatus 206, but in general all of the information displayed on display panel 300, as well as the number, style, and labeling of the button areas (e.g., 301-304) is determined by data generated by data stream generator 105, transmitted to receiving system 200, and stored in data memory 205. For convenience, data corresponding to menu button areas (e.g., 301) are referred to as header data. The number of menu choices and the amount of displayable information is limited only by the bandwidth of the data transmission subcarrier channel and the capacity of data memory 205. Within these limits, each radio station may choose to include as much or as little header data as it desires, and may custom-design the menu information and layout that appear on the display panel 300.

Referring now to FIG. 4, there is shown display panel 300 after the user has touched menu button area 301 of FIG. 3 to request a screen with more information about the composer. Information window 405 now displays different information than in information window 305 of FIG. 3. Menu button area 301 of FIG. 3 is replaced with menu button 401 providing the user with the capability of returning to the first screen (i.e., the screen of FIG. 3). Button area 302 of FIG. 3 is replaced with button area 402 providing the user with a further choice of viewing a screen indicating other works by the composer. There being no other options under this menu path, button areas 303, 304 of FIG. 3 have not been replaced with corresponding button areas in FIG. 4.

Referring now to FIG. 5, there is shown a procedure for receiving and displaying data as described in connection with FIGS. 3 and 4. The process begins by receiving data at step 501. Next, step 502 performs error correction to validate the data received. This being accomplished, the received and validated data are stored in step 503 at a specified address for later use. A check is then made in step 504 to determine whether, based on received data, new program material, e.g., a new musical selection, is currently being transmitted. If not, a check is made at step 505 to determine whether the user has requested a new screen by making a selection on one of the screen button areas, e.g., 301-304. A new screen request is indicated by a "new screen request flag" being set. If the new screen request flag has not been set, processing returns to step 501 for the acquisition of further data.

If the check at step 504 indicates that new program material is being transmitted, processing flows to step 506, in which a new main menu screen for that new program material is displayed. In accordance with the present invention, the first data transmitted for new program material correspond to the main menu screen for that selection, so as soon as a new program is detected, main screen data for that material should already be available. Upon displaying the new main screen data in step 506, processing returns to step 501 for the acquisition and validation of further data corresponding to other screens. In a preferred embodiment, once a new program selection is detected, data from a previous program selection need not be discarded, but may be stored for later access by the user. In an alternate embodiment, users may recall data from several preceding selections, if desired. For example, if users hear a musical selection that they like, but that they do not realize they would like to order until after the selection is complete, they may still access ordering information for that selection after the next selection begins. Conventional techniques well known to those skilled in the art may be used to store and retrieve such information from previous selections.

If the check in step 505 indicates that a user has requested a new screen, processing flows to step 507, where a determination is made as to the particular new screen requested. Next, step 508 checks to see whether data for that new screen have yet been stored for the current program selection. If not, processing returns to step 501 to allow further data to be acquired. If the requisite data have been stored for that screen, step 509 resets the new screen request flag and step 510 displays the new screen. Processing then returns to step 501.

Referring now to FIG. 6, there is shown a memory map 600 for screen data in accordance with the present invention. Data for a main screen menu are given the highest address, in this case 1000. Data for screens corresponding to main screen men