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Method and system for building a database and performing marketing based upon prior shopping history    
United States Patent5592560   
Link to this pagehttp://www.wikipatents.com/5592560.html
Inventor(s)Deaton; David W. (Abilene, TX); Gabriel; Rodney G. (Abilene, TX)
AbstractThe present invention includes a system for performing retail targeted marketing on customers. The system comprises a terminal for entering selected indicia from identification presented by customers at a point-of-sale in order to generate an identification code for each customer. A reader detects the machine readable product code on products purchased by the customers. A processor responsive to the terminal and the reader creates a centralized database of the store's customers' data relating to product codes of products previously purchased by the customers during previous visits, in association with the customer's unique identification codes. The processor generates a signal upon entry of the identification codes of customers whose transactions meet predetermined product purchasing history criteria. Circuitry responsive to the processor and the database dispenses a sales promotion at the point-of-sale to the customers who meet the predetermined product purchasing history criteria with the sales promotion including a product infrequently purchased by the customers so that the customers are incented to return to the retail establishment to purchase the product in a future transaction.
   














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Drawing from US Patent 5592560
Method and system for building a database and performing marketing based upon prior shopping history - US Patent 5592560 Drawing
Method and system for building a database and performing marketing based upon prior shopping history
Inventor     Deaton; David W. (Abilene, TX); Gabriel; Rodney G. (Abilene, TX)
Owner/Assignee     Credit Verification Corporation (Abilene, TX)
Patent assignment
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Publication Date     January 7, 1997
Application Number     08/303,631
PAIR File History     Application Data   Transaction History
Image File Wrapper   Patent Term   Fees
Litigation
Filing Date     September 8, 1994
US Classification     382/100 235/375
Int'l Classification     G06K 009/00
Examiner     Couso; Jose L.
Assistant Examiner    
Attorney/Law Firm     Baker & Botts, L.L.P.
Address
Parent Case     CROSS REFERENCE TO RELATED APPLICATIONS This application is a continuation application of U.S. application Ser. No. 08/177,690, filed Jan. 4, 1994 by David W. Deaton and Rodney G. Gabriel and entitled "Method and System for Building a Database and Performing Marketing Based upon Prior Shopping History", now U.S. Pat. No. 5,388,165; which is a continuation of U.S. application Ser. No. 08/016,991, filed Feb. 10, 1993, by David W. Deaton and Rodney G. Gabriel, now U.S. Pat. No. 3,327,508; which is a continuation of U.S. application Ser. No. 07/886,385, filed May 19, 1992, now U.S. Pat. No. 5,201,010, issued Apr. 6, 1993; which is a continuation-in-part of U.S. application Ser. No. 07/826,255, Jan. 24, 1992 by David W. Deaton and Rodney G. Gabriel, now abandoned; which is a continuation of U.S. application Ser. No. 07/345,475, filed May 1, 1989 by David W. Deaton and Rodney G. Gabriel, now abandoned. This application also relates to U.S. application Ser. No. 08/221,622, filed Mar. 30, 1994, now U.S. Pat. No. 5,448,471; U.S. application Ser. No. 07/886,382, filed May 19, 1992, now U.S. Pat. No. 5,305,196, issued Apr. 19, 1994; U.S. application Ser. No. 08/178,056, filed Feb. 28, 1994, pending; U.S. application Ser. No. 08/063,413, filed May 17, 1993, pending; U.S. application Ser. No. 07/886,383, filed May 19, 1992, allowed, but now abandoned; U.S. application Ser. No. 07/885,649, filed May 19, 1992, now U.S. Pat. No. 5,237,620, issued Aug. 17, 1993; U.S. application Ser. No. 08/117,951, filed Aug. 30, 1993, pending by Credit Verification Corporation, the assignee hereunder.
Priority Data    
USPTO Field of Search     382/100 382/135 382/173 382/282 235/375 235/379 235/380 235/381 235/383 235/385 235/487 364/401 364/405 364/408 379/91 902/4 902/5 902/6
Patent Tags     building database performing marketing based upon prior shopping history
   
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