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System and method for delivering customized advertisements within interactive communication systems
   
Document Number
US Patent 5933811
Issued Date
August 3, 1999
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Inventors
Angles; Paul D. (Los Angeles, CA)
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Abstract
The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer's profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer. The advertisement provider computer also credits a consumer account, a content provider account and an internet provider account each time a consumer views a custom advertisement. Furthermore, the advertisement provider computer tracks consumer responses to the customized advertisements.
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System and method for delivering customized advertisements within interactive communication systems - US Patent 5933811 Drawing
Drawing from US Patent 5933811
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Number of Claims:
17
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Owner
Angles; Paul D. (Los Angeles, CA)
Published
August 3, 1999
Application Number
08/700,032
Filed
August 20, 1996
US Classification
705/14   705/27
Int'l Classification
G06Q   30/00   (20060101)  
Assistant Examiner
USPTO Field of Search
705/14   705/27  
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Claims
Description
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