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Digital active advertising    
United States Patent6199051   
Link to this pagehttp://www.wikipatents.com/6199051.html
Inventor(s)Gifford; David K. (Weston, MA)
AbstractA complete system for the purchasing of goods or information over a computer network is presented. Merchant computers on the network maintain databases of digital advertisements that are accessed by buyer computers. In response to user inquiries, buyer computers retrieve and display digital advertisements from merchant computers. A digital advertisement can further include a program that is interpreted by a buyer's computer. The buyer computers include a means for a user to purchase the product described by a digital advertisement. If a user has not specified a means of payment at the time of purchase, it can be requested after a purchase transaction is initiated. A network payment system performs payment order authorization in a network with untrusted switching, transmission, and host components. Payment orders are backed by accounts in an external financial system network, and the payment system obtains account authorizations from this external network in real-time. Payment orders are signed with authenticators that can be based on any combination of a secret function of the payment order parameters, a single-use transaction identifier, or a specified network address.
   














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Patent Text Patent PDF Print Page Summary File History
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Drawing from US Patent 6199051
Digital active advertising - US Patent 6199051 Drawing
Digital active advertising
Inventor     Gifford; David K. (Weston, MA)
Owner/Assignee     Open Market, Inc. (Cambridge, MA)
Patent assignment
All assignments
Publication Date     March 6, 2001
Application Number     09/033,255
PAIR File History     Application Data   Transaction History
Image File Wrapper   Patent Term   Fees
Litigation
Filing Date     March 2, 1998
US Classification     705/75 705/39 713/181
Int'l Classification     G06F 017/60
Examiner     Swann; Tod R.
Assistant Examiner     Meinecke-Diaz; Susanna
Attorney/Law Firm     Fish & Richardson PC
Address
Parent Case     This is a Continuation of application Ser. No. 08/563,745, filed Nov. 29, 1995, now U.S. Pat. No. 5,724,424, which is a Continuation of application Ser. No. 08/168,519, filed Dec. 16, 1993, now abandoned.
Priority Data    
USPTO Field of Search     705/26 705/1 705/35 705/39 705/40 705/41 705/42 705/43 705/44 705/45 705/50 705/51 705/53 705/64 705/65 705/39 705/40 705/41 705/42 705/43 705/44 705/45 705/74 705/75 705/78 705/77 713/176 713/181
Patent Tags     digital active advertising
   
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 References Submit all comments and votes
 
*references marked with an asterisk below are user-added references
 U.S. References
 
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ReferenceRelevancyCommentsReferenceRelevancyComments
5920847
Kolling
705/40
Jul,1999
[0 after 0 votes]		5724424
Gifford
705/79
Mar,1998
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Payne
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Rosen
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Jones
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Rosen
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Holloway
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Davis
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Davis
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Filepp
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Chen
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Hain, Jr.
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Chaum
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Chaum
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Ohta
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Chaum
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Chaum
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Jewell
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Shear
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Goldman
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Yourick
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Schlafly
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Boston
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 Market Review Submit all comments and votes
   
Market Size
Estimate the gross annual revenues of the relevant market sector:
> $10B
$5B - $10B
$2B - $5B
$500M - $2B
$100M - $500M
$10M - $100M
$1M - $10M
$500K - $1M
$100K - $500K
< $100K
[No votes]
$0
 
$0   $2.5B   $5B   $7.5B   $10B
Market Share
Estimate the percentage of the relevant market sector this invention will capture:
75% - 100%
50% - 74.99%
25% - 49.99%
10 - 24.99%
5 - 9.99%
2 - 4.99%
1 - 1.99%
< 1%
[No votes]
0.0%
 
0%   25%   50%   75%   100%
Reasonable Royalty
What percentage of gross sales should the inventor or assignee be paid?
75% - 100%
50% - 74.99%
25% - 49.99%
10 - 24.99%
5 - 9.99%
2 - 4.99%
1 - 1.99%
< 1%
[No votes]
0.0%
 
0%   25%   50%   75%   100%
Public's "Guesstimation" of Royalty Value
Market SizeN/A[No votes]
xMarket ShareN/A[No votes]
xReasonable RoyaltyN/A[No votes]
N/A
License Availablity
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License Availablity
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Yes, license is available for purchase

No, license is not currently available



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Competitive Advantage
Does this invention have a significant competitive advantage over similar technologies?
Yes

No



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