Technique for implementing browser-initiated user-transparent advertising and for interstitially displaying an advertisement, so distributed,

Create Free Account | License or Sell Your Patent | WikiPatents Marketplace | WikiPatents Blog

Technique for implementing browser-initiated user-transparent advertising and for interstitially displaying an advertisement, so distributed, through a web browser in response to a user click-stream

Get related patents on CD

United States Patent

6317761

Link to this page

http://www.wikipatents.com/6317761.html

Inventor(s)

Landsman; Rick W. (Waccabuc, NY), Lee; Wei-Yeh (New York, NY)

Abstract

A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. This agent "politely" and transparently downloads advertising files, for a given advertisement into browser cache and subsequently plays those media files through the browser on an interstital basis and in response to a user click-stream.

References Submit all comments and votes

*references marked with an asterisk below are user-added references

U.S. References

Add a new US reference:
[Vote on relevancy & make comments] [Display results only]
Reference	Relevancy	Comments	Reference	Relevancy	Comments
6185586 Judson Feb,2001	Your vote accepted [0 after 0 votes]		6157946 Itakura et al. Dec,2000	Your vote accepted [0 after 0 votes]
6167453 Becker et al. Dec,2000	Your vote accepted [0 after 0 votes]		6119165 Li et al. Sep,2000	Your vote accepted [0 after 0 votes]
6125388 Reisman Sep,2000	Your vote accepted [0 after 0 votes]		6112246 Horbal et al. Aug,2000	Your vote accepted [0 after 0 votes]
6091411 Straub et al. Jul,2000	Your vote accepted [0 after 0 votes]		6061659 Murray May,2000	Your vote accepted [0 after 0 votes]
6047318 Becker et al. Apr,2000	Your vote accepted [0 after 0 votes]		6035332 Ingrassia, Jr. et al. Mar,2000	Your vote accepted [0 after 0 votes]
6014698 Griffiths Jan,2000	Your vote accepted [0 after 0 votes]		6011537 Slotznick Jan,2000	Your vote accepted [0 after 0 votes]
6012083 Savitzky et al. Jan,2000	Your vote accepted [0 after 0 votes]		5999912 Wodarz et al. Dec,1999	Your vote accepted [0 after 0 votes]
6046252 Wolfe Dec,1999	Your vote accepted [0 after 0 votes]		6009410 LeMole et al. Dec,1999	Your vote accepted [0 after 0 votes]
5999740 Rowley Dec,1999	Your vote accepted [0 after 0 votes]		5978842 Noble et al. Nov,1999	Your vote accepted [0 after 0 votes]
5996007 Klug et al. Nov,1999	Your vote accepted [0 after 0 votes]		5991799 Yen et al. Nov,1999	Your vote accepted [0 after 0 votes]
5987466 Greer et al. Nov,1999	Your vote accepted [0 after 0 votes]		5983268 Freivald et al. Nov,1999	Your vote accepted [0 after 0 votes]
5983244 Nation Nov,1999	Your vote accepted [0 after 0 votes]		5978841 Berger Nov,1999	Your vote accepted [0 after 0 votes]
5963909 Warren et al. Oct,1999	Your vote accepted [0 after 0 votes]		5961602 Thompson et al. Oct,1999	Your vote accepted [0 after 0 votes]
5960409 Wexler Sep,1999	Your vote accepted [0 after 0 votes]		5948061 Merriman et al. Sep,1999	Your vote accepted [0 after 0 votes]
5937390 Hyodo Aug,1999	Your vote accepted [0 after 0 votes]		5946697 Shen Aug,1999	Your vote accepted [0 after 0 votes]
5946664 Ebisawa Aug,1999	Your vote accepted [0 after 0 votes]		5946646 Schena et al. Aug,1999	Your vote accepted [0 after 0 votes]
5937411 Becker Aug,1999	Your vote accepted [0 after 0 votes]		5937392 Alberts Aug,1999	Your vote accepted [0 after 0 votes]
5933811 Angles et al. Aug,1999	Your vote accepted [0 after 0 votes]		5931907 Davies et al. Aug,1999	Your vote accepted [0 after 0 votes]
5923853 Danneels Jul,1999	Your vote accepted [0 after 0 votes]		5918214 Perkowski Jun,1999	Your vote accepted [0 after 0 votes]
5918012 Astiz et al. Jun,1999	Your vote accepted [0 after 0 votes]		5913040 Rakavy et al. Jun,1999	Your vote accepted [0 after 0 votes]
5897622 Blinn et al. Apr,1999	Your vote accepted [0 after 0 votes]		5870769 Freund Feb,1999	Your vote accepted [0 after 0 votes]
5864823 Levitan Jan,1999	Your vote accepted [0 after 0 votes]		5854897 Radziewicz et al. Dec,1998	Your vote accepted [0 after 0 votes]
5838458 Tsai Nov,1998	Your vote accepted [0 after 0 votes]		5809242 Shaw et al. Sep,1998	Your vote accepted [0 after 0 votes]
5809481 Baron et al. Sep,1998	Your vote accepted [0 after 0 votes]		5805815 Hill Sep,1998	Your vote accepted [0 after 0 votes]
5796952 Davis et al. Aug,1998	Your vote accepted [0 after 0 votes]		5794210 Goldhaber et al. Aug,1998	Your vote accepted [0 after 0 votes]
5787254 Maddalozzo, Jr. et al. Jul,1998	Your vote accepted [0 after 0 votes]		5781894 Petrecca et al. Jul,1998	Your vote accepted [0 after 0 votes]
5761601 Nemirofsky et al. Jun,1998	Your vote accepted [0 after 0 votes]		5768508 Eikeland Jun,1998	Your vote accepted [0 after 0 votes]
5754830 Butts et al. May,1998	Your vote accepted [0 after 0 votes]		5737619 Judson Apr,1998	Your vote accepted [0 after 0 votes]
5742768 Gennaro et al. Apr,1998	Your vote accepted [0 after 0 votes]		5740549 Reilly et al. Apr,1998	Your vote accepted [0 after 0 votes]
5737739 Shirley et al. Apr,1998	Your vote accepted [0 after 0 votes]		5724521 Dedrick Mar,1998	Your vote accepted [0 after 0 votes]
5721827 Logan et al. Feb,1998	Your vote accepted [0 after 0 votes]		5717860 Graber et al. Feb,1998	Your vote accepted [0 after 0 votes]
5706502 Foley et al. Jan,1998	Your vote accepted [0 after 0 votes]		5710918 Lagarde et al. Jan,1998	Your vote accepted [0 after 0 votes]
5701451 Rogers et al. Dec,1997	Your vote accepted [0 after 0 votes]		5664948 Dimitriadis et al. Sep,1997	Your vote accepted [0 after 0 votes]
5657450 Rao et al. Aug,1997	Your vote accepted [0 after 0 votes]		5635979 Kostreski et al. Jun,1997	Your vote accepted [0 after 0 votes]
5630081 Rybicki et al. May,1997	Your vote accepted [0 after 0 votes]		5629978 Blumhardt et al. May,1997	Your vote accepted [0 after 0 votes]
5621456 Florin et al. Apr,1997	Your vote accepted [0 after 0 votes]		5615131 Mortensen et al. Mar,1997	Your vote accepted [0 after 0 votes]
5606359 Youden et al. Feb,1997	Your vote accepted [0 after 0 votes]		5602905 Mettke Feb,1997	Your vote accepted [0 after 0 votes]
5594779 Goodman Jan,1997	Your vote accepted [0 after 0 votes]		5596718 Boebert et al. Jan,1997	Your vote accepted [0 after 0 votes]
5594509 Florin et al. Jan,1997	Your vote accepted [0 after 0 votes]		5590046 Anderson et al. Dec,1996	Your vote accepted [0 after 0 votes]
5583560 Florin et al. Dec,1996	Your vote accepted [0 after 0 votes]		5579381 Courville et al. Nov,1996	Your vote accepted [0 after 0 votes]
5572643 Judson Nov,1996	Your vote accepted [0 after 0 votes]		5563804 Mortensen et al. Oct,1996	Your vote accepted [0 after 0 votes]
5564043 Siefert Oct,1996	Your vote accepted [0 after 0 votes]		5548745 Egan et al. Aug,1996	Your vote accepted [0 after 0 votes]
5541986 Hou Jul,1996	Your vote accepted [0 after 0 votes]		5532735 Blahut et al. Jul,1996	Your vote accepted [0 after 0 votes]
5524197 Uya et al. Jun,1996	Your vote accepted [0 after 0 votes]		5530472 Bregman et al. Jun,1996	Your vote accepted [0 after 0 votes]
5524195 Clanton, III et al. Jun,1996	Your vote accepted [0 after 0 votes]		5515098 Carles May,1996	Your vote accepted [0 after 0 votes]
5515490 Buchanan et al. May,1996	Your vote accepted [0 after 0 votes]		5515270 Weinblatt May,1996	Your vote accepted [0 after 0 votes]
5500890 Rogge et al. Mar,1996	Your vote accepted [0 after 0 votes]		5491785 Robson et al. Feb,1996	Your vote accepted [0 after 0 votes]
5483466 Kawahara et al. Jan,1996	Your vote accepted [0 after 0 votes]		5442771 Filepp et al. Aug,1995	Your vote accepted [0 after 0 votes]
5438518 Bianco et al. Aug,1995	Your vote accepted [0 after 0 votes]		5412720 Hoarty May,1995	Your vote accepted [0 after 0 votes]
5418549 Anderson et al. May,1995	Your vote accepted [0 after 0 votes]		5392447 Schlack et al. Feb,1995	Your vote accepted [0 after 0 votes]
5361091 Hoarty et al. Nov,1994	Your vote accepted [0 after 0 votes]		5367621 Cohen et al. Nov,1994	Your vote accepted [0 after 0 votes]
5361393 Rossillo Nov,1994	Your vote accepted [0 after 0 votes]		5361199 Shoquist et al. Nov,1994	Your vote accepted [0 after 0 votes]
5355501 Gross et al. Oct,1994	Your vote accepted [0 after 0 votes]		5355472 Lewis Oct,1994	Your vote accepted [0 after 0 votes]
5347632 Filepp et al. Sep,1994	Your vote accepted [0 after 0 votes]		5327554 Palazzi et al. Jul,1994	Your vote accepted [0 after 0 votes]
5333237 Stefanopoulous et al. Jul,1994