The present invention is generally directed to a softening composition that can be applied to a fibrous web, such as a tissue. In one embodiment, the softening composition contains up to about 40% by weight of a silicone polymer, up to about 20% by weight of a silicone polyether, up to about 20% by weight of a softness-enhancing agent; and up to about 40% by weight of a solvent. Other components, such as odor control agents, foaming aids, etc., can also be incorporated into the softening composition.
Topical ointment for preventing and treating diaper rash are disclosed. The topical ointments comprise an emollient, a structurant, a rheology enhancer, and other optional components. In one preferred embodiment, the topical ointment comprises a particulate material such as zinc oxide as an optional component.
Tissue products, such as bath tissue and facial tissue, comprising an improved lubricating formulation are disclosed. The lubricating formulation is applied to at least one surface of the tissue product and is stable at elevated temperatures, remains on or near the surface of the tissue product prior to use, and readily transfer the user=s skin upon use. The lubricating formulations described herein have a melt point viscosity of from about 5000 cPs to about 1,000,000 cps, and a process temperature viscosity of from about 50 cPs to about 50,000 cPs. The lubricating formulations comprise an emollient, a structurant, a rheology enhancer, and other optional components.