An individual selective call receiver with a display function, include a display unit displaying a data, a storage unit storing a priority display specifying data and a processor. The processor searches the message for the priority display specifying data in response to a priority display start instruction. When the priority display specifying data is searched, the processor controls the display unit to display the message such that a priority message portion of the message is displayed at a head portion of a screen of the display unit, the priority message portion including the priority display specifying data.