An apparatus for folding an airbag for a vehicle occupant restraint system comprises a base for the airbag to be folded, a cover for the airbag, and a flexible element that is arranged between the base and the cover and has first and second ends. The first end of the flexible element is held between the base and the cover. The apparatus further comprises a traction means that acts upon the second end of the flexible element, and a pressure generating means with which the airbag can be acted upon with compressed gas. The invention further relates to a method of folding an airbag and making use of such an apparatus. Still further, the invention relates to a folded airbag produced by such a method.