The invention relates to a dry clouding agent for dry beverage mixes prepared by drying an aqueous mixture, which on a dry weight basis, comprises (a) from 15 to 35% by weight of finely divided TiO.sub.2 ; (b) from 35 to 55% by weight of a suspending agent; and (c) from 20 to 40% by weight of a spacing agent with the proviso that the weight ratio of TiO.sub.2 to suspending agent is 1:1.1 to 1:3. Further the invention relates to a method for producing said clouding agent which can be used in dry beverage mixes. Those beverage mixes provide increased opacity stability properties in the aqueous produced therefrom.
