A reflective warning and locating collar for fire hydrants, pylons or support posts to improve their visibility and identity, the collar having a support member defined by a flexible extruded web having flanges along the longitudinal edges to define a channel slot for receipt of an elongate flexible reflective member in web form slidably receivable within the channel, the ends of the reflective member and support member having a plurality of alignable apertures for receipt of a fastening member.
