Apparatus incorporating a filter tow processing unit adapted to supply filter tow to a continuous rod forming unit includes an object insertion unit that positions objects within the filter tow to manufacture a filter rod containing objects positioned at predetermined intervals. The apparatus also includes an upper hopper that acts as a reservoir for a plurality of objects, and provides for supply of objects to a lower hopper. The lower hopper is shaped so that objects are stacked therein. The bottom of the lower hopper is shaped so as to cooperate with a portion of upper region of a rotating wheel. The peripheral face of the rotating wheel incorporates a plurality of spaced pockets, each pocket being of sufficient shape and size to accommodate one object. Objects within the lower hopper are aligned in a single line along a portion of the peripheral face in the upper region of the rotating wheel. Each object then is positioned at predetermined intervals within a continuous supply of filter material. Then, the filter material is formed into a continuous rod having individual objects positioned at predetermined spaced intervals within that rod. The continuous rod then is subdivided at predetermined intervals so as to form a plurality of filter rods (e.g., four-up filter rods containing four spaced objects).