A towing hook mounting structure for a vehicle comprises a bumper reinforcement extending in a width direction of the vehicle and including a front surface, a back surface, a top surface and an under surface, a hook mounting member to which a towing hook is fixed, a mechanical fastening means for fastening the bumper reinforcement and the hook mounting member on at least one of the top surface or the under surface of the bumper reinforcement a bumper engaging portion formed on the bumper reinforcement so as to protrude toward the back surface of the bumper reinforcement, a hook engaging portion formed on the hook mounting member protruding toward a front surface of the hook mounting member so as to be engaged with the bumper engaging portion, and a contacting portion formed on the hook mounting member so as to make contact with the back surface of the bumper reinforcement.
