A window shade lift cord apparatus includes a seat, a control switch and a cord assembly. The seat has an aperture on the bottom and axles in the interior. The control switch includes an anchor member and a depressing member that are movably coupled together and interposed by an elastic element. The anchor member and the depressing member have respectively two through holes and two openings. The cord assembly has cords treading through the aperture of the seat, through holes and openings of the anchor member and depressing members such that the lower ends of the cords are gathered beneath the seat. Retracting of the window shade can be accomplished rapidly and simply.
A clip is provided which acts as a holder for a lift cord or other cord of a window covering. The clip includes a fastener through which the clip is coupled to a lower portion of the window covering, such as a bottom rail of the window covering. The clip also includes a guide path which supports a portion of the cord adjacent to the clip. The clip would typically be coupled to a lower portion of the window covering, such as a bottom rail, at a lateral edge of the bottom rail, so that the cord has a reduced amount of vertical suspension from the bottom rail and is reoriented to a new desired position extending down from the clip on the bottom rail. The guide path can be a partial or complete hole or trough through which the cord is routed.