Under the present invention, control tags are attached to web content at a content source. The control tags are used to control use of the web content on a portal page. Specifically, a first type of control tag that can be attached to be content under the present invention is an exclusionary tag. Once attached, the exclusionary tag prevents the web content from being used on the portal page. A second type of control tag that can be attached to web content under the present invention is a set of grouping tags. The set of grouping tags can be used to require certain sections of the web content to be used/grouped together on the web page.