A computerized method that provides a Web page having control structures for gathering behavioral biometrics. The method can receive behavioral biometric data in accordance with the control structures and in accordance with interactions of a user with the Web page. Additionally, the method can compare the received behavioral biometric data with at least one set of previously established values. The user can be profiled based upon comparison results. This profiling can affect the manner in which Web pages are provided to the user as well as the content contained therein.
