To reduce the total amount of reply messages in broadcasting and to make effective use of the bandwidth of a communication route without assuming an error rate in advance.Data is broadcasted to a plurality of receivers (step 11), then a maximum message length of reply messages from the receivers is calculated (step 13), and a backoff time of the reply messages is calculated (step 14). The maximum message length and the backoff time is sent to the receivers (step 15), then the reply messages having lengths of up to the specified maximum message length are generated by the receivers (step 17), and the reply messages are sent from the receivers at any time within the specified backoff time (step 19).
