Taught herein is an identification device for golf club head covers comprising an outer shell having a front cover and a back cover; a window for displaying identifying indicia disposed on said front cover; a disk bearing a plurality of identification indicia; means for rotating the disk intermittently so that the identifying indicia are displayed through the window, one indicium at a time, the means being disposed within said outer shell; and means for connecting the identification device to a golf club head cover. Since a plurality of different identification indicia can be displayed at a push of a button, a convenient and easy to use identification device for golf club head covers is realized.
