A method for determining relevance to customers of an advertisement for retail grocery items offered by a retailer. The method includes the steps of, for each item contained in the advertisement, creating an item promo group including non-ad items related to the advertised item. All items of the promo groups are then compared to a customer's purchase history data. The relevance of the advertised items is then quantified based on prior purchases by the customer of items contained in the corresponding promo groups.
This application claims the benefit of a provisional application Ser. No. 60/539,876 filed on Jan. 28, 2004. This invention relates generally to the retail grocery industry, and more specifically, to a method for determining relevance to customers of an advertisement for retail grocery items offered by a retailer. The invention quantifies the relevance of the advertisement from the customer's perspective, and allows meaningful analysis of a retailer's marketing efforts to its targeted customer base. The invention further offers added value to customers by presenting only those advertised items which are relevant to the particular customer, and in a strategic listing designed to maximize the overall impact of the advertisement.
