New 1,4-diamino-5-chloro-2-nitrobenzene derivatives are disclosed of the formula I ##STR1## Wherein R.sup.1 and R.sup.2 are the same or different and are each hydrogen, 2-hydroxyethyl or 2,3-dihydroxypropyl, with the proviso, that at least one of said R.sup.1 and R.sup.2 is 2,3-dihydroxypropyl, along with processes for their production, as well as hair coloring compositions containing the same and methods of coloring hair. The compounds are red- to violet-coloring direct dyes, and are readily so...