A rotary brush construction comprised of an elongated, channel-shaped member wrapped around a cylindrical core and rigidly secured thereto to form a plurality of closely spaced, spiral flights by which the brush elements are firmly secured to the core. The method is carried out by cutting the core substantially lengthwise thereof into two or more segments, either before or after the flights of the channel-shaped member are secured thereto, and mounting the channel-shaped member upon the core wit...