A high density-having, granular, concentrated detergent composition comprises: (1) 30 to 50 wt. % of an anionic surface active agent, (2) 40 to 60 wt. % of an inorganic builder, (3) a fluorescent dye, (a) 5 to 25 wt. % of potassium salt of an anionic surfactant or 2 to 10 wt. % of potassium carbonate or potassium sulfate, (b) 0.1 to 3 wt. % of sodium chloride and (c) 0.2 to 5 wt. % of polyethylene glycol having a molecular weight of 6,000 to 20,000.