A process for producing or packing an item with a limited period of use or interest, e.g. a regularly issued periodical or foodstuffs to be consumed within a limited time, in which the consumer item or its packaging is fitted by adhesive means or other means of attachment with a timer having an indication which, close to the time of the production of the consumer item (2), especially at the time of securing to the consumer item or its packing, is set and/or otherwise configured to synchronize it...