A continuous process is disclosed for producing barium or strontium ferrites, starting from iron oxide and barium or strontium carbonates, wherein A. a slurry consisting of iron oxide, barium or strontium carbonate, water and binder, is dried and granulated, utilizing the hot gases flowing from step (b) supplemented with hot burnt gases obtained separately; B. the granules obtained in step (a) are calcined, for 0.5-4 hours at 950.degree.-1150.degree.C, in a fluid bed reactor, heated by combustio...