
A formulation is described for straightening hair comprising alkanoic acids and a diluent, wherein the diluent is advantageously present at greater than 5% by volume, and more preferably greater than 20% by volume. The inventive formulation is acidic and does not use an effective amount of an alkaline hair-straightening agent to perform the hair straightening function. Instead, the step of hair straightening is accomplished by applying the non-alkaline formulation to the hair and then either lea...











